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Quick Definition: Generative Engine Optimization (GEO) is the practice of optimizing your content so that AI platforms like ChatGPT, Perplexity, and Google’s AI Overviews mention or cite your brand directly in their answers — not just link to your site. Why GEO Is the New SEO Traditional SEO is built around ranking higher on Google’s […]

Search isn’t dead — but it is evolving fast. In 2025, nearly half of all Google searches now show AI-generated summaries at the top of the results page. Tools like ChatGPT, Perplexity, and Gemini are becoming the go-to for how people find and consume information. For brands, this means that ranking #1 on Google is […]

Quick Definition: ChatGPT’s new product recommendation system shows real-time shopping results to users — pulled from the open web and based on AI relevance, not paid ads. If your product isn’t showing up, it’s time to optimize. ChatGPT Can Now Recommend Your Products OpenAI has rolled out product recommendations inside ChatGPT. Ask it something like […]